The creative and media strategies were inextricably linked. For each execution the same creative idea was used. A car for sale ad was created in typical Auto Trader advertising style but a hole was left where the car photograph would conventionally appear. The result was that wherever consumers experienced the advertising – whether on the AdVan, the motorway walkway sticker or the in car air freshener - real cars appeared to be ‘driving through’ the advertising.

Specific results for this series of executions aren’t yet available, but our advertising continues to contribute to Auto Trader’s 19.5% year on year growth.