Everybody got reminded that only KIA gives 7 years warranty. And that, although it sounds toogood to be true, it is in fact 100% true. The event was picked up by countless blogs and got featured in newspapers and magazines. And as a result created a lot of buzz in the streets.The campaign's impact according to independent media company Scripta® :Brand recognition: 42% (instead of 32% sector average)Attribution: 73% (instead of 62% sector average)Resulting in an Effectiveness Rating of 31% (instead of 20% sector average)And last but not least: An impressive credibility of 80%.