This commercial was developed to launch Kia's new crossover vehicle. The Sorento is targeted towards young parents. While this audience embraces their new responsibilities, they still need to have some fun.We aimed to connect with young parents using a real life observation and a colourful cast of characters, Sock Monkey, Muno (from popular kids show Yo Gabba Gabba), Robot, Teddy and MR X (Blah Blah doll collection).