The magazine's ad generated so much curiosity about the program on the internet that right in the first few days people began copying the movies and posting them in other channels on the web.Consumers made their own amazing videos.Several consumers commented.SENSATIONAL.... It is Fiat innovating in its ads”“Outrageously funny.”“hahahaha!!!!! very good!!! Fiat had some courage. I loved it”“Ahahahahaha. I also liked it. Making fun of these sensationalist programs. Cool stuff. “