Cannes Lions
ZAPPING/M&C SAATCHI, Madrid / CITROEN / 2008
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For the C-Crosser launch, Citroën wanted to do something special on-line. We created a highly addictive and easy to play game, which shows in a fun and creative way how versatile the vehicle is.The aim is to make it as dirty as possible. To do this, you have to select icons representing mud, straw, water and dust, mixing them to make combinations that have different scores. But, careful, we have to avoid the clouds because they will clean the car. The dirtiest will be at top of the rankings of this simple but addictive online game.
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