Cannes Lions
CROSS COLOURS , Johannesburg / SUBARU / 2008
Overview
Entries
Credits
Description
Subaru sought to bring the safety features of their cars to the attention of South African motorists.
Execution
A satirical campaign was created that highlighted the human truths associated with the challenges on South African roads. Minibus taxis are a South African institution, infamous for their inconsiderate driving. Decals were attached to minibus taxis, warning motorists of what the drivers might do next, something that Subaru drivers never need worry about.
Similar Campaigns
12 items