"MOPAR cares about your car more than you do". It is a reassuring and confident message that has an impact on the customer exactly where it should - in front of your car. It demonstrates that maybe you are not as aware or as worried about how your car looks but MOPAR is. And the brand proves this by showing you the spots and scratches you should pay attention to. But why worry: MOPAR can help.

High awareness. People left the magnets stuck to their cars, and drove around Mexico City. It turned out to be a media that travels with the car.9% increase in sales Dec 04 vs Dec 05.