The Ford Kuga is extremely capable, which was not really known in Austria, particularly the 4x4 model – which we had to communicate as a special standard promotion feature.Conventional street and traffic reports tell people where not to drive, so we turned the street reports concept upside-down and developed the "Kuga Street Report".Deep into the brutal Austrian winter, we offered the exact opposite of what all other street reports were providing. We let the audience know where conditions were challenging - and where driving adventures could be found! Real-time banners showed where Kuga drivers alone could experience these thrills.

Visitors of the landing page subscribed to receive Kuga street reports via Facebook and Twitter for the entire winter.Thousands of users signed up.Over 350 wanted to experience the Kuga‘s outstanding driving capabilities themselves and arranged test drives.23 cars were sold to participants.