We wanted to communicate in environments that our target audience feel comfortable in by creating multiple touch points that encouraged interaction and participation, leaving them feeling stylish around the Ka.We negotiated a partnership with TONI&GUY and activated a multi-tier experiential campaign by identifying high footfall shopping environments which forged a bond with the target audience and let them experience the Ka within a stylish environment.To amplify the campaign, we developed a comprehensive social media strategy. This created a large social media footprint for Ford Ka and a much more powerful way in which to create true brand advocates.

Total campaign OTS – 1,937,847.

4,519 'Win a Ka' competition tab views.Over 100% increase in Ford Ka Facebook group membership.(Likes before promotion = 3,335 / Likes after promotion = 6,960).458 Data Capture Forms completed.With an OTS of near to 2,000,000, the campaign was very succesful in raising national awareness. The campaign benchmarked well below Ford's benchmark pricing for activity of this nature, equating to £0.12 per OTS.