The campaign exceeded all expectations within the Australian marketplace. In just 8 weeks Subaru sold all XV’s, reaching their sales target well ahead of schedule.

Subaru established a foothold in a segment they’d previously not occupied- crossover vehicles.

Of the 21,893 unique users, 4,327 entered the promotion- a phenomenal conversion rate of 19.76%.66,830 interacted with our rich media teaser banners.

Of those who interacted with the banners and watched the video content (288,000) 1.97% clicked through to the microsite.

More importantly, Subaru had begun a conversation with a whole new target audience they’d previously never appealed to.