Cannes Lions
LEO BURNETT SYDNEY, Sydney / SUBARU / 2011
Overview
Entries
Credits
Outcome
The campaign exceeded all expectations within the Australian marketplace. In just 8 weeks Subaru sold all XV’s, reaching their sales target well ahead of schedule.
Subaru established a foothold in a segment they’d previously not occupied- crossover vehicles.
Of the 21,893 unique users, 4,327 entered the promotion- a phenomenal conversion rate of 19.76%.66,830 interacted with our rich media teaser banners.
Of those who interacted with the banners and watched the video content (288,000) 1.97% clicked through to the microsite.
More importantly, Subaru had begun a conversation with a whole new target audience they’d previously never appealed to.
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