For most of us, the end of the year is a busy time. It's almost Christmas and we still have a lot of shopping to do. To help the MINI owners in this stressful period, we sent (own DB) an e-mailing with a simple, yet clear message: The clock is ticking... After clicking through, they were able to place an online order for MINI accessories. A quick, easy and relaxed way to shop for original presents. Result: An increase of 30% in online sales.