Many brands claim to be greener, but very few actually prove it. So we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who could really do with the exposure.

It was a win-win situation. The non-profits benefited from getting their message out there (they received an average of 15% increase in offers to volunteer and donate), while BlueMotion exceeded its sales target by more than 50% and, more importantly, proved itself as a brand that doesn’t merely talk about helping the environment, but actually takes action.