Cannes Lions
CP PROXIMITY, Barcelona / VOLKSWAGEN / 2011
Overview
Entries
Credits
Outcome
This action started with Volkswagen's 352 employees, who made it go viral until 29,216 received an email message with the Blue Disclaimer.In total, 27% of the people who received the message joined the initiative and downloaded the signature.6 months after the campaign's launch, 802,782 email messages had already been sent, contributing to the Blue Disclaimer action saving 3,019 trees.
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