Launching the new Corolla through its glory day, fun and nostalgic poster that takes viewers through a trip down memory lane was created from scratch with the same look and feel of Corolla's golden age communication. The primary message of the campaign, 'always the best', spans Corolla's golden years, and focuses on portraying each decade's pop style. The poster talking to both generations through print and outdoor advertising as well as digitally.

Developing a content which establishes an emotional bond with consumers, building on the fact that Corolla has been part of almost every Jordanian's life since its first arrival to the Jordanian market.

-By the end of the first week, 50% of Corolla's in stock were sold.

-By the end of the 3rd week, the Corolla was out of stock and the waiting list never stopped mounting up!

-Retail footfall increased by 60%

-Engagement level on Toyota's social media increased and people started posting pictures of their

old Corolla's.