Ramadan… the month of fasting has become the most anticipated season for two things: series and car offers. Leaving a small and expensive room for commercials.

And like every year, Toyota Jordan has its special Ramadan offers, but the challenge is: how to communicate it in a way that will stand out from all of this.

Mini-series of 4 episodes, each one featuring the most cliché climax scene in the Arab TV Drama industry with a small twist. Episodes were aired during the highest viewership segment on local TV channel Ro'ya TV, as well as online, social media and a dedicated microsite. The campaign was backed up by print, outdoor as well as branding the showroom as a film-set. Even the feedback generated was sponsoring our message.