Enjoy your last Valentine’s day… without a Valentine!

A feel good and CTA message to empower singles to enjoy Valentine’s day with their friends… because it’s the last time as next year they will be in couple.

• Implementation

The campaign was broadcasted on VOL, OOH, banners, social media, radio, TV and cinema.

The direct response offer was implemented on the website and the app during the week before Valentine’s day.

• Timeline

February 8th to February 14th.

- Our offer generated outstanding results, we registered a growth of 42% subscribers in a week compared to 2015 Valentine's Day period.

- From that day, twenty per cent of them are already in couple

- 64 PR clippings (compared to 3 PR clippings in 2015)