The creative idea is simple: Up till now, flyers have been placed under car windshield wipers. Because the wipers are flexible, and can be lifted, we took advantage of the opportunity and created a, inflexible flyer shaped like a person (we photographer a real coach from VIM). The flyer/person lifts the wiper as they would lift weights.

The execution here was also very simple: We photographed a VIM coach, created the unique shape, produced the likeness from a material strong enough to hold the weight of the wiper.

The project simply led to sales - as a result all personal training sessions were manned with the personal trainers that were allocated to the project. All done with a very low budget.