Cannes Lions
BURRELL COMMUNICATIONS, Chicago / TOYOTA / 2013
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Picking right up from the stunning cliffhanger in the television spot “The Getaway”, the 2013 Toyota Avalon digital experience concludes the story in a unique way. Upon reaching the site you are placed behind the wheel of the Avalon and the story unfolds with you as the secret agent. You learn the truth behind the set up while avoiding danger at every turn. The experience is as entertaining as it is informative. While learning the truth, you learn more about the new 2013 Toyota Avalon.
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