Cannes Lions
SOAP CREATIVE, Sydney / 20TH CENTURY FOX / 2006
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How do you promote a gross teen comedy to school students aged 15-18?You forget about being PC and create a host of fatty chicks games.This banner was responsible for over 85% of the click through traffic for the campaign alone, and so far over 12,000 hi-scores have been submitted. The movie did better than expected in the AU box office.Note: Score 2000 points for a secret bonus clip!
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