To launch the game we had to involve our existing social fans in our key countries from the start. To make a credible entrance in the gaming industry with a game worth playing, but also because our limited budget restricted us to a advocacy strategy:

- Gamers decided on the name

- Gamers decided on new features and hunted bugs (and still do in our bi-monthly updates)

- Gamers showed the game at our press event

- We used our existing social channels to spread the word

That started started the fire that eventually led to almost 400.000 downloads.

- 387.000 downloads on iOS and Android without any media spent (50% above target).

- 177 out of the world’s official 195 countries have people playing Aviation Empire, with the majority in key countries China, Russia and US.

- 24 minutes average playing time per session and 148 minutes average playing time per user.

- More than 5.000 reviews in the App store and Google Play store, with an average of 4 stars

- Average score of 74 on Metacritic

- 8% of all people logging in use Aviation Empire's GPS checkin feature: unlocking airports in the game based on their physical GPS location. True proof that people were even engaged enough to be seduced in the real world.