Cannes Lions

Avoid Tragedies

MULLENLOWE BRASIL, Sao Paulo / DULUX / 2018

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Dulux is a decorative paints brand with a huge international presence. In Brazil, one of its biggest products is their washable range of paint, which is regularly advertised as the best choice for families with children, since its easy-clean qualities keep the walls safe from mischiefs, specifically the ones involving the kind of materials that would definitely leave a stain on any other brand.

Our three-piece campaign targets that exact audience, showing parents a whole lot of household tragedies can be avoided with ease. All they need to do is choose Dulux Washable colors, and protect their home from small disasters.

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