Cannes Lions
HAKUHODO INC., Tokyo / HAKUHODO / 2018
Overview
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Credits
Description
Animals comfort humans through nonverbal communication. This prompted us to look at the tail as a communication tool and develop a pillow-shaped robot with a tail that reacts to the user’s touch. We named this product, “Qoobo.”
Execution
Qoobo is a therapeutic robot in the form of a cushion with a tail. When caressed, it waves gently. When rubbed, it swings playfully. And, it occasionally wags just to say hello. It’s comforting communication that warms your heart the way animals do. Begin your “tail therapy” today and wrap yourself with fuzzy love.
Outcome
Animals have healing powers. But too many people are deprived of the benefit, either because their apartments do not allow pets, because they are too old to take care of pets, or for various other reasons that restrict them from pet ownership. We wanted to create a product that allows these people to tap into the healing power of animals.
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