Cannes Lions

AXE BOOST SHOWER GEL

BBH, New York / UNILEVER / 2008

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In 2007, Axe Boost Shower Gel was created with a mix of volcanic stone and guarana extract that keeps male minds alert and aware of mating-game opportunities. In introducing Axe Boost to the world, we imagined young men with the ability to foresee the hook-up future, helping them be in the right place, at the right time. This ability is a phenomenon we called Extra Sexual Perception.“Better Kisser” tells the story of a man with E.S.P. who foresees a hook-up opportunity and finds himself the beneficiary of a bet between two beautiful women.

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