A content centric strategy led to the creation of “Clara in Foodland” – an original cartoon series co-produced by Family Goodness and the most credible Pay TV channel for kids in Latin America. The series features 13 five-minute unbranded TV episodes that are educational for mums and entertaining for children.

To generate awareness of the series and disseminate its important nutrition messages, the programme premiered in 13 Latin American countries on cable, before ultimately making the leap to Open TV in Mexico, Colombia and Chile.Beyond TV, mothers and children were put in touch with Clara in Foodland through many other channels: in digital; through prize promotions; activation at the point of sale; SMS & MMS contests; interactive TV games; out of home; and activations in strategic places like shopping centres, where mothers and children could be reached together.

“Clara in Foodland” became a top-ranking show on the leading Kids TV Network for both mothers and children. Mothers value the show as a trustworthy and engaging tool to help their children learn to eat healthily. Children love Clara in Foodland because it’s entertaining and research shows that they are able to absorb its key nutritional messages.

The outstanding success of Clara in Foodland has ensured that a second season will run on the Family Goodness´ TV partner channel in 2010. Clara in Foodland proves that complex, nutritional messages can be communicated in a fun, entertaining and meaningful way.