Cannes Lions
BBH, London / UNILEVER / 2012
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Normally Axe films are all about getting the girl. But in this series of 5 films for the Axe Shower gel range with sensory properties, our guys in fact already have the hot girl. And hot girls are demanding. So the role of Axe becomes about keeping up with each girl – to help our guys get the reward that they are after. The sharp observations of each slow motion film are brought to life by the keen eye of director Tim Godsall.A Flirty Girl flirts with a hunky guy at a bar. Even though as the camera moves to the right, we see her boyfriend is standing right next to her. He stands by whilst his Flirty Girl strokes the hunk, and makes our hero hold her silly cocktail. Luckily the boyfriend is confident enough to know that not all his girl’s flirting is bad flirting. He keeps his cool and as the camera nudges back to the left, we now see that the hunk has been replaced with another hot girl.
We then see the secret of our hero’s amazing performance – he used Axe Cool Metal shower gel to keep his cool.
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