The Order of the Serpentine is a sacred brotherhood in possession of a powerful scrub called Axe Snake Peel that can help young men overcome the shame caused by questionable hook-ups.**A questionable hook-up is any romantic encounter that leaves you with that nagging feeling you should not have done the something, or someone, that you did.

The Order of The Serpentine was introduced to the world in two phases.

The first exposed this secret society to the world through a 30-minute mock Unsolved Mysteries style TV show that aired on the Spike Television Network. To drive viewership, we created on-air promos, web teasers, street art, press and posters.

The second phase was a mock recruitment effort put forth by the order, consisting of print, posters, web banners, an integrated website and national television commercials.

Every piece of communication was produced in a low budget way, consistent with how real cults behave.