How to introduce the Dove Self Esteem Project’s mission to both children and adults?

Can we reach a solution to communicate Dove's Project mission and simultaneously provide tools to promote change on demystifying the beauty myth?

By re-interpreting famous tales where the characters are empowered and built on self esteem, and additionally having them sent to teachers, we were able to communicate Dove's Self Esteem project goals to both adults and children. We've all either listen to or told a story at a certain point.

In launching the collection we sent the first 2 books to 5000 elementary school teachers, making them the ambassadors of dove’s self esteem project.

Our self-esteem stories reached a total of 180000 children.

The collection started with two children’s books, and is already publishing a third one; Cinderella.

But the real result wasn’t in the numbers, was at home, where kids started telling these new versions of the tales to their friends and family.