Fragrances are powerful asset to the mating game. Still, they lose their power over time.

It’s a fact, after a while your nose gets used to a scent and you stop perceiving it. That’s why AXE invented AXE TWIST: The first fragrance that changes to keep women interested.

We showcased the effect of this revolutionary product by letting consumers know how women perceive them when under the effect of the fragrances and when they aren't.