A mom constantly worries about not doing enough for her baby, often questioning herself if she has shortcomings. That's why Johnson's Philippines launched a campaign reassuring moms that no matter what they are facing in life, the power of touch is more than enough to help their babies feel safe and loved.

We see the every day life of a typical mom. However, she seems to be ignoring the cries of her child. But when the mom finally realizes her son needs her, she immediately rushes to comfort her child. Only then do we realize that the mother is actually deaf. So she expresses her love through touch. We end with the child cupping the mom’s face, reciprocating her affection.

We see the every day life of a typical mom. However, she seems to be ignore the cries of her child. But when the mom finally realizes her son needs her, she immediately rushes to comfort her child. Only then do we realize that the mother is actually deaf. So she expresses her love through touch. We end with the child cupping the mom’s face, reciprocating her affection.

To start the conversation, we posted a teaser of the film asking moms if they worry about their shortcomings. We then released the film on the eve of Mother’s Day in the Philippines. When moms started sharing their own personal experiences, we paid tribute to them by featuring their stories on the Johnson’s Philippines Facebook page.