Cannes Lions
DIGITAL OUTLOOK, London / CHORION / 2008
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Ever wondered what a tickle looks like? Welcome to the weird and wonderfully fun world of MrMen.com! We wanted kids to have fun meeting all 25 of the Mr. Men. Each one has a fun game which gets straight to the heart of every character. It’s simple, honest fun. Kids feel it’s their site. As well as nurturing older fans, MrMen.com introduces a new generation of kids to the characters. This resulted in 4 million monthly impressions, half of visitors return, spending 11 minutes on the site (same viewing time as a TV episode!). Go on, give it a tickle...
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