Brief: Citibank as the lead sponsor of the bundesliga team Werder Bremen (one of the best soccer teams in Germany) gives the Werder supporters a special time deposit offer, which allows them to participate in Werders` victories. The objective was to lead club members and supporters to a landing page where the product can be ordered. Idea: The opposing bundesliga teams of Werder Bremen would try everything to prevent a Werder victory. This fact was dramatised in a video, which was sent out via e-mailing. Result: Click rate: nearly 20%