AYGO Car Dance Party Belgium: A huge online contest with user generated content.

The “superstars” Boris and Juri introduced the AYGO Car Dance Party choreography by TV, viral, emailing, online bannering, print, poster and radio.People were encouraged to do better than Boris and Juri, to film it and to post their video on GarageTV, the Belgian YouTube.

That could be done at home, on a special Car Dance Party stand at the summer music festivals and on Belgian Aygo car dance tour all around the country.Participants with the highest rating got to the final, where a professional jury chose the best Car Dance Party during a live radio event.

Far above all expectations.Car Dance Party became the summerhit in Belgium.The official Car Dance Party tune became a hit at parties and Belgian radio.More than 2900 movies where posted in the first month only.

More than 723.000 unique views were given in total.+ 19% of the sales objectives of the AYGO Music.