This film for anti texting and driving shows letters of the alphabet been dramatically destroyed, all to show that the moment you begin typing, you can no longer fully concentrate on the road.

In the minute-long spot, "Crash Text," an "A" explodes in plumes of smoke and fire, an "N" slowly crumples as it burns, an "E" cracks and shatters like a windshield during a highway crash, and an "X" drips blood. Each takes place in slow motion, with extreme attention to detail. The music and sfx make the film dramatic and impactful.