Dubai Lynx

BABIES 2020

WUNDERMAN THOMPSON, Casablanca / UNICEF / 2021

Awards:

2 Silver Dubai Lynx
2 Shortlisted Dubai Lynx
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

The subject of child abandonment is a taboo in Morocco. Many photographers declined to work with us and permits to shoot on the streets were hard to get. Subjects like these are not discussed openly. This was the first time anyone has ever created awareness about it publicly. The photographer had to shoot in the dead of night in order to highlight the loneliness, juxtaposed with the celebratory objects. What’s very important to highlight is the fact that – with the help of the local Unicef officials – we found street refuse bins where newborns had been found. We requested that we use the actual sites where children had been left. The reasoning behind this decision was to reveal how real this problem is, and how it affects every community. We decided to not show gruesome pictures or even people so that the Moroccan public would not dismiss it.

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