This set of posters ran in McDonald’s locations near schools during the initial weeks of the 2015 school year. Fry Pencils, Big Mac Textbooks, and Happy Meal Backpack delighted students and teachers in a way that only a brand with iconic products like McDonald’s could. The posters were also shared online, engaging our social media fans, and were picked up by media outlets to total an additional 4.2 million impressions.