Before COVID-19 outbreak, Burger King had already invested millions in Out Of Home billboards all around the world.

With the lockdown, the client asked us to find a creative solution to this problem in order to get some of their investment back.

During the lockdown, Zoom became the most used platform. People started playing with different virtual backgrounds, becoming a must for many users. Taking advantage of this situation, Burger King launched a new promo inviting people to download the images of the billboards that the brand had in the streets and to use them as virtual backgrounds during their calls, in order to win a free Whopper.

During the pandemic, consumer around the world forcibly changed their habits and hanging outside wasn´t an option anymore.

To increase exposure we needed to be where people was. Our target, female and male form 19 to 24 years, were using Zoom to interact with each other’s. Zoom needed to become our new OOH.

We asked our followers to use the billboards that became obsolete during the pandemic as backgrounds in their Zoom video calls. The action took place between April 28th to 30th 2020, on Burger King Argentina's Twitter and Instagram accounts in USA, Argentina and Brazil.

With almost no media budget, and an organic PR campaign, we made the world interact with our OOH again.

+16000 users shared our ooh advertising

7000 codes sold out in 8 hours