For our ‘Backing You’ campaign, we wanted to show how we back small businesses behind the music industry. So instead of finding a singer to cover Daft Punk's 'Harder Better Faster Stronger', we found 13-yr-old Willa Amai and launched her career. As the

GRAMMY spotlight shined on the big names, we highlighted Willa and the team of

independent workers bringing her career to life with a unique brand integration

and out of the box launch campaign to raise her profile and take her from an unknown

singer to a breakthrough talent.

To demonstrate how QuickBooks backs small businesses, we went beyond covering a track & launched an unknown singer’s career. When the GRAMMYs spotlight shined on the big names, we shined a light on 13-year-old Willa and the team of independent workers bringing her career to life. We created a music video highlighting the team and launched it across social channels and YouTube. A full length version of the brand track was released on iTunes. We followed this with a full launch campaign- from fly posters around the GRAMMYs’ venue, a Facebook Live performance, a keynote and performance at SXSW and a 100 city radio tour.

Our music video of Willa’s unique track received 5 million YouTube views in 48 hours, and 12 million views in a week. Our posting of the track on twitter received more than 3x the earned impressions of an average twitter post. We followed this with a Facebook live performance, viewed by over a million people, a SXSW performance and keynote, and a 100 city radio tour. Willa’s has had over 313+mil impressions, to an audience of 25 million with her downloads at almost 500k. We’ve backed Willa all the way to stardom.