Cannes Lions
BLAST RADIUS, Vancouver / INTUIT / 2004
Overview
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Description
Intuit Canada's QuickTaxWeb division’s mission was to capture the increasing market share of Canadian online tax filers. The focus of the project was to create a compelling campaign that would drive more traffic to the site and encourage registration. This campaign makes use of a very humorous approach to bring excitement and fun to a traditionally boring environment of tax-related products.
Similar Campaigns
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