Background: The majority of people in Germany is not aware that often bacteria in textiles are the reason for unpleasant laundry smell – even when laundry becomes washed up to 60°. Because most bacteria in your clothes survive normal laundry detergents.

Sagrotan laundry sanitizer comes with the same promise that made Sagrotan cleaning products famous all over the world: “Sagrotan kills 99,9% of all bacteria.”

Clothes were placed in a sterile liquid tanks to let the bacteria inside the fabric get active and to start producing energy. The tanks were connected with voltage-controlled oscillators generate audible frequencies. Produced by various types of bacteria. Finally these frequencies were innovatively used to characterize various “bacteria voices” in different radio spots.