Cannes Lions

BACTIDOL MOUTHWASH

JWT MANILA, Makati City / JOHNSON & JOHNSON / 2012

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This series of radio spots feature the main character, Anna, in various situations that would normally elicit a lengthy shriek or squeal. However, what we hear from Anna is a rather short scream. This is to drive the point that one would be better off with Bactidol because it provides long-lasting relief from sore throat.

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