Clarin, Argentina’s leading newspaper, is a sponsor of the Independent Film Festival. They commissioned us with a sponsorship spot. Our idea was to create a script that celebrates unique creative visions (the heart and soul of independent film) and give it to five different directors for each to shoot it however they viewed it. There were two restrictions: they had to keep the voiceover exactly as written (and respect the sense of the scenes in the script) and to be under 90 sec long.

We took the 5 films and made introductory titles explaining the idea behind the project (and a tail which said: Here’s to different views). Then, we made 3 different combos, that were screened during the Film Festival as part of the program.In the newspaper, we ran an ad explaining the project and the full script for everyone to be aware of it.On TV and pre-film ads we ran a trailer.