January 26: Website launched to provide real-time data visualization

January 26-February 10: The site’s unique combination of big data visualization and data mining drove ongoing coverage in national television media, reaching the whole of China’s 1.35 billion people.

January 26-February 10: We encouraged the public to share their insights, shared, and participated in the project through SNS and other social media channels.

?Location-based services and big data visualization were used to present the 3.6 billion holiday journeys in a dynamic, real-time, intuitive way

?Within 60 days, the website was mentioned 138,556 in Weibo and WeChat conversations, with more than 210,000 comments on other social networking services. A search on Baidu’s search engine gave 12.4 million associated results, and yielded 60,200 news articles written about the project

?70% of the Chinese public have seen or heard about the website; of those, 90% held a favorable view