Leverage Cartoon Network and its adorable characters:

We tackled kids to get moms in. We partner with Cartoon Network to appeal its huge base of kid fans on line and off line. And we borrowed the charm of its cartoon characters to drive expectation for the Fun Run.

Arouse word spread among kids’ community:

We had an insertion on kids’ favorite Formosa Youth Weekly and Frontier Comic Magazine to continue propelling the exciting news for this Fun run.

Employ major newspapers for final invitation for enrollment:

We ran an invitation on the United Daily and Youth Daily for final reminding.

Great result achieved. We…

• Attracted a great deal of publicity coverage, 3 times higher than the cost of the event itself

• Pushed Bailan back to its market leadership position, with a +2.9% share increase vs. a year ago.

• We reinvigorated 10,000 relationships with this event, and made over 4,000 moms to become their kids’ best buddies. But most proudly, we helped kids to discover the truth that mom can be fun too.