Developing and executing two different concepts for two brand tasks: Unilever Trade and Unilever Food Solutions for the METRO EXPO 2016 exhibition.

Unilever Trade aimed to be more innovative and to show to consumers that Unilever has a reputation of a leader in high quality products, new technologies and innovation. Unilever Food Solutions aimed to reflect ? professional way for home cooking, the motivation to find new ways to improve cooking skills and thus attract new customers.

The activity was located at Metro Expo, a specialized exhibition of the closed type. The area was more than 192 m². The agency created and developed two different zones. Unilever Trade was an area with an interactive gallery. This area included three zones: food, interactive zone and HPS. All the zones included interactive screens with key visuals of different brands, and a collage with logos and brand slogans. The most unusual and innovative furniture part of that area was a robot-consultant; it welcomed customers and told them about the main activities. Unilever Food Solutions was a kitchen zone for master-classes and lectures. There was also developed totally creative photo zone. It looked like a huge burger and attracted a lot of customers. Another main activity for the customers was a photo booth, that looking like a huge bottle of tabasco with a built-in iPad.