For many consumers, a Baileys over Ice is the archetypal tipple after lunch on Christmas Day. Baileys want to shatter this hard wired perception and expand consumers’ consumption repertoire into other occasions. In Winter 2007, the Shakeface campaign was launched to promote Baileys Shaken over the festive party season.

Taking the lead from the ATL creative, a playful, interactive and engaging expandable was created where users were encouraged to shake a cocktail shaker. Shaking at different speeds, the user controls the flexibility of the model’s shake face to amusing effect, creating an addictive and memorable online experience.