Cannes Lions
TOPCUT MODIANO, Athens / CHIPITA / 2018
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Description
A well-dressed stranger enters a Western Saloon. The guests stare at him as he walks towards the bar, where his shooting skills are challenged by a tough-looking man. The stranger leaves everyone stunned by using a trick that includes the product itself (each "bake roll" has a hole in the middle). The stranger throws the package of the product in the air and shoots at it multiple times. Nothing seems to have happened until he takes a "bake roll" out of the package and shows it to the rest as if he is the one who created the hole with his perfect shooting skills. He then presents the product to the guests of the Saloon which are thrilled by his skills as well as by the product.
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