Bollylandia is a pastry brand packed individually and with a XXL size, destined for a young target of 14-19 years old. The Bollylandia.com project is born with the aim of creating a meeting point and a relationship between the brand and the final consumer. Conceptually, the idea of the web was based on creating a urban space that reflects the worries and vanities of the target group. The creation of a community of users has allowed us to have more than 50,000 registered users, with an average of 1,200 monthly visits of an average length of over 14 minutes.