Cannes Lions

BAKERY

INITIATIVE MEDIA, Mexico City / BIMBO GROUP / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

To use the metro rail system station´s names and logos as ingredients of a sandwich. Also the doors of the carriage were used to simulate the action of making sandwich.

Outcome

The category was decreasing year by year in sales. After the launching of a multimedia campaign, sales increased in volume 2.4% and 8.5% in value.

Similar Campaigns

12 items

1 Cannes Lions Award
The Greatest Guide to Jochos & Burgers

VECTORB McCANN, Mexico

The Greatest Guide to Jochos & Burgers

2023, BIMBO GROUP

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