Cannes Lions
LEO BURNETT LONDON, London / END YOUTH HOMELESSNESS / 2016
Overview
Entries
Credits
Description
Using the outside of buildings, the divide between the home and the street, we illustrated the dilemma these young people face.
Execution
Stenciled street art illustrates a teenager having to face the same dangers they are trying to leave behind as they struggle to reach a safe place.
Outcome
Fundraising registrations have increased. Newsletter sign ups have increased. Pledges of support have increased. Brand awareness has increased.
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