In August 2023, the Philippines was hosting the FIBA Basketball World Cup.

Objective: Make Smart, an official FIBA World Cup global partner, promote the world's biggest basketball games in the biggest way.

To do this, Smart used as medium the biggest round sculpture in the Philippines, the 10-storey high, 450-ton MOA Ball, taking over it.

The choice of the MOA Globe was both structurally and locationally planned. Its shape provided a canvas for a giant basketball tribute to be done, and its location, which is at the center of the MOA area where the biggest games of the FIBA World Cup were being held. Thus, all players, coaches, teams, VIPs, basketball fans, and media, inevitably passed by our media placement. Stars from the NBA, the most followed basketball league in the world with over 100 million fans, were also present as delegates to the World Cup. A few of them who passed by the giant basketball structure took photos and posted it on their feeds for free, because of its unignorable scale and proximity to the venue.

The biggest round sculpture in the Philippines, the 10-storey high, 450-ton MOA Globe, was transformed into a giant basketball, adding an equally colossal ring and net around it.

The monument became a basketball fan’s spectacle.

The campaign resulted to 18M video views, 994K engagements, 43K shares, and USD 558K in Earned Media Values.